Rowan’s BCL Presents BOCHELLA Fashion Show 2019

via Ashley Carter

Everyone stood to their feet during the opening of the show as Rashard Johnson sang Beyonce’s rendition of what is known as America’s black national anthem: ‘Sing A Song.’

On April 19, 2019, the Black Cultural League at Rowan hosted their annual fashion show. This year’s theme: Bochella, a spin on the trending Coachella festival that ended last week.

via Ziajah Nellom
via Ziajah Nellom

First to strut down the runway was the collection Deswina by the brand Hydia Honora. Hydia, the founder, designer, and featured model behind the label mixed elements of Coachella and Afropunk to create a unique concept for the show. As an artist, she encourages everyone to go after their vision.

“Do not give up on your idea,” she exclaimed. “If you have a concept, stick to your concept.”

via Ziajah Nellom

In addition to Hydia Hanora, the first half of the show included a dancing performance by Atomik Legacy Dance Crew and two musical performances.

via Ziajah Nellom
via Ziajah Nellom
via Ashley Carter

Next to hit the stage was a brand called BossedUp. The brand incorporated graffiti art, popular culture, and army fatigue prints into their designs. The label encourages that “a person who is BossedUp believes in their own ability more than anything.”

Rounding out the first half of the show was the third runway lineup. This time around, models were able to style themselves in the theme of Bochella.

Model Terrell Thomas said that styling herself for the Bochella theme was her favorite part about being in the show.

“I was able to put my personality out there,” Terrell said. “Wear what I wanted to [wear]. And do whatever I wanted to do on stage.”

via Ashley Carter

During intermission, everyone joined into the main lobby of the Pfleeger Concert Hall for an opportunity to shop with vendors.

Featured vendors included Char’s Creations, The Glow Up, Beard By Nature, Animal Heart, Feylne Fashion, Designs By Deya, Royal Peace’s, Yummy Cakes, Cranky Granny’s, Darlene’s Jewels, My Sweet Kitchen, The Puddin Palace, and Terrell Johnson.

The second half of the show opened with fashions by Self Emploid. The collection included t-shirts, hoodies, and jackets that were decked out in tie-dye, neon, and construction site inspired looks. The tie-dye matching hoodie and denim combo were especially fly, creating the perfect street style vibe.

Destiney Karizma blessed us with her presence as she performed two spoken word pieces from her poetry collection.  The host then took to the stage to orchestrate a catwalk battle between five members of the crowd. Let’s just say granny slayed the battle!

via Ziajah Nellom


Closing the show was Animal Heart, a brand that incorporated a mix of evening wear looks and animal print distressed pieces.

“I think it’s cool how they express themselves through their clothes,” one attendant said.

via Ashley Carter

Overall, the Boccella fashion show was a great opportunity for students to network and have an amazing fashion experience.

Photos by Ashley Carter | Videos by Ziajah Nellom

Ziajah Nellom

Editor in Chief

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